GET TO KNOW THE CREATURE OR ANIMAL, IN ME FIRST: DRAWING PERSONALITY AND TONE IN CREATURE AND ANIMAL DESIGN
Imagine you meet a creature or animal, at the bus stop.
Then, they start a conversation. What would think the conversation would sound like?
Or maybe you just run away before getting to know the fellow. What happened to know people or...well, creatures and animals first?
In animation, this takes a different turn, let's get to it.
Creature
design in animation isn’t just about cool shapes or wild imagination, it’s about
storytelling. Whether you’re drawing a mischievous squirrel, a noble
lion, or a shapeshifting forest spirit, the way you draw that creature can
instantly tell the audience who they are, what kind of world they live in, and
how we’re meant to feel about them.
This is where personality and tone come into play. They’re like the secret sauce that turns a well-drawn animal into a memorable character. In this post, we’re diving into how the two work together, and why great creature design always thinks beyond anatomy.
✍️ First, Let’s
Talk Personality
When
you’re animating or designing creatures, “personality” isn’t just how they
act. Specifically, it’s in their posture, their shapes, their expressions. It’s baked right
into their silhouette.
Here’s
how drawing helps shape that:
🌀
Shape Language = Personality Clues
- Round shapes
feel friendly, safe, approachable.
- Square shapes
feel solid, dependable, or stubborn.
- Angular shapes
suggest danger, intelligence, or edginess.
A
round bird, meaning, their anatomy has rounded shapes that build it, might read as cuddly and clueless. A triangular snake? Meaning, mostly triangular shapes that build it, might probably, read as clever and sly. These design cues give the audience an instant read on the
creature’s inner world, even before it moves or makes a sound.
😹
Expressions: It's in the Eyes, Ears, and Tails...or Fur
Animals
may not speak, but they communicate plenty:
- Wide, bright eyes = curiosity or
innocence.
- Half-lidded eyes = sass or
suspicion.
- Raised ears, coiled tails or hunched
backs, shaky fur or hair, all of it communicates emotion.
Animation thrives on exaggeration, so don’t be afraid to push it. You’re not drawing biology, you’re drawing character.
ðŸŽ
Then There’s Tone
Tone
is the emotional vibe of the world your creature lives in. Is it silly?
Grim? Magical? The creature’s design needs to either support that vibe, or clash
with it in an intentional way.
🎨
Design Elements That Shape Tone
- Line quality:
Thick, bold lines feel playful; thin, scratchy lines feel eerie or
delicate.
- Color and detail:
Rich textures feel intense or realistic. Soft, flat colors feel gentle or
dreamlike.
- Silhouette:
Large and chunky might feel funny; tall and thin might feel regal or
creepy.
Tone isn’t just about what the creature is, it’s about how the audience feels about them, and how they fit into the emotional world of the story.
🔗
How Personality and Tone Work Together
Here’s
where things get interesting.
Let’s
say you’ve got a cheerful, bouncy little raccoon. That design might work
perfectly in a woodland comedy. But what happens if you place that same
character in a horror setting? Suddenly, it feels weird, maybe even creepy because
the personality and tone don’t match.
On
the flip side, sometimes a mismatch can be used intentionally to
surprise the audience. A gentle-looking creature in a dark setting can offer
comic relief, or even become more memorable because it stands out from its
surroundings.
This clash of personality or tone is often used in animated shows that have groups as the protagonist or even a duo or trio, to create interest in character dynamics. Eduardo from Foster's House of Imaginary Friends, is a big grizzly monster, but his happy-go-lucky nature and rounded shapes give him a friendly feel in which the tone of the animated show exists.
Eduardo from Foster's House of Imaginary Friends
Image source: https://ar.pinterest.com/pin/754986325044786246/
🎬
Case Study: Baymax (Big Hero 6)
- Personality:
Soft-spoken, helpful, gentle.
- Design:
Big, pillowy, non-threatening. His roundness and blank expression help
support his sweet nature.
- Tone:
In a story about grief and healing, Baymax balances the tone by
being comforting without feeling silly.
🎬
Case Study: No-Face (Spirited Away)
- Personality:
Mysterious, quietly emotional, easily influenced.
- Design:
Stark contrast, which includes faceless mask, long black body, silent movement.
- Tone:
As the film gets darker, so does No-Face. His design morphs with the
story, reflecting shifts in emotional tone.
🖌️
Exercises: Designing with Both in Mind
Want
to try combining personality and tone in your own work? Here are a few sketch
prompts:
- Draw a brave, loyal dog for a
lighthearted fantasy world. Now draw the same
dog for a gritty post-apocalyptic setting. What changes? What stays
the same?
- Start with tone.
Sketch a creature meant to feel “melancholy” or “tense.” Once it’s done,
try assigning it a personality (e.g., shy, curious, grumpy).
- Flip expectations.
Take a spooky tone and add an unexpectedly cheerful creature or vice
versa. See what narrative ideas come out of the contrast.
These kinds of exercises are great for pushing your storytelling instincts while also improving your design range.
💡
Final Thoughts: Designing for Story, Not Just Style
At
the end of the day, your creature designs are doing more than filling screen
space. They’re helping tell the story.
- Personality
gives us emotional connection.
- Tone
gives us emotional context.
- Together,
they make your creatures feel like they belong in the world, and that they
matter.
So
next time you’re sketching a creature, whether, it is a dragon, dog, or something in between, stop and ask
yourself not just “what does it look like?” but:
👉 “What kind of
world does this creature come from?”
👉 “How do people
feel when they see it?”
👉 “What’s its
personality, and how can I show that with shape, gesture, and detail?”
That’s the heart of great creature and animal design, and it all starts with drawing.
What are some of the interesting creature or animal characters you've seen? Let us know in the comments.
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